AlgoTest · Head of Marketing and Content · Dec 2024 – Jan 2026 · YC S22

Organic search hit 110K in September 2025, AlgoTest's highest ever

My KPIs were two numbers: how much money we made and how many users we acquired. Everything below was aimed at one of them.

110Khighest day of organic traffic, 6 Sep 2025
~₹10Lwebinar revenue a month
12K → 16Ksignups a month
+36%revenue

My role

  • Head of Marketing and Content at AlgoTest, a YC-backed algo trading platform.
  • I wrote every word we put out: messages, introductions, ad and landing page copy, down to the banner for our March 2025 event.
  • Three teammates left in my first month, so I took on their work too, including the webinars.

Vertical 1

Organic growth

Organic search had its best month ever in September 2025: seven days above 100K, peaking at 110K on the 6th. Before I joined, the best day was 61K. Since I left, no day has passed 80K.

Daily organic traffic, Oct 2024 – Oct 2026Source: Semrush
My time at AlgoTest 0K40K80K120KJan 25Apr 25Jul 25Oct 25Jan 26Apr 26Jul 26Oct 26 110K · 6 Sep 2025

What I saw

68.5% of organic traffic came from people searching "AlgoTest". We were only being found by people who already knew us. Growth had to come from the searches traders make before they've heard of us: expiry days, open interest, FII/DII data, reviews of other tools.

The bet: own those searches with blogs, programmatic pages and docs, then turn the traffic into paying users.

Blogs

Non-brand search grew 2.7× from January to September 2025, and 3.4× from its April low. Branded share of organic fell from 68.5% to 49.3% (Jan → Aug).

Non-brand organic traffic per monthSource: Semrush
0K25K50K16.2KJan 25FebMar11.4KAprMayJunJulAug43.9KSepOctNovDecJan 26
  • I planned the blog around trader searches and turned founder webinars and tweets into articles.
  • I wrote every post that went live between Dec 2024 and Jan 2026: 75 in all, except one by the founder.
  • #1 for "algo trading" (22.2K searches a month).
See the blogs I wrote75 posts
OptionsImplied vs Realized Volatility: The VRP EdgeOptionsIV Percentile vs IV RankOptionsPut-Call Parity for tradersOptionsWhat is Option Selling and How It WorksOptionsTax Loss Harvesting = Options Pricing (Yes, Really)Algo tradingAlgorithmic Trading with PythonAlgo trading5 Reasons Why Your Algo Trading Strategy is FailingAlgo trading9 Steps to Build a Profitable Algo Trading StrategyAlgo tradingChartink automation: Profit Jump by 200%OpinionWhy You Should Stop Following Telegram TipsComparisonAlgoTest vs Waya
All 75 posts, newest first
PostSearchSearches a monthRank, Oct 2026
FII DII data"fii dii data"673K#16
Neostox review and alternatives"neostox"90.5K#7
OI spurts"oi spurts"27.1K#8
Nifty expiry day"nifty expiry day"18.1K#8
Best virtual trading apps"trading app without investment"4.4K#2

Programmatic SEO

I led the SEBI research analyst directory: ~1,500 pages, live in June 2025, #2 for "list of registered sebi ra".

  • I owned it end to end: PRD, data and scraping, design, the engineering handoff, content and testing.
  • It's one of four programmatic products. Across the site, ranking keywords grew 2,028 → 3,650, and keywords in the top 3 went from 51 to 87.
Keywords ranking in Google's top 3, per monthSource: Semrush
05010051Jan 25FebMarAprMayJunJul87AugSepOctNovDecJan 26
PagesWhat they rank forOrganic traffic
Option chains (10 pages)"ntpc option chain" #3, "reliance option chain" #9, "sensex option chain" #14 (74K searches). The BEL page reached #1 for "bel share price nse" (40.5K)~1,092 visits a month, Oct 2026
Research analyst directory (~1,500 pages)"list of registered sebi ra" #2, plus analyst and firm names1–2K visits a month
Fund comparisons on investHQ (218 pages)"sensex mid cap" #2, 168 keywords in all~67 visits a month. Untouched since I left

Docs

docs.algotest.in ranks for 283 keywords, 49 in the top 3 and 22 at #1. Nine months after I left, it still brings ~9.1K visits a month, worth ~$4.3K a month in ad spend.

  • Every feature launch and new broker integration got its own docs page. I wrote every page that went live from Dec 2024 to Jan 2026 and reworked the older ones.
  • #1shoonya60.5K
  • #3upstox246K
  • #2dhan web74K
  • #1choice broking6.6K
  • #1bigul5.4K
  • #1mastertrust4.4K
  • #6straddle chart27.1K
  • #1vwap indicator4.4K

Rank and searches a month. Source: Semrush, Oct 2026.

Landing and product pages

I rebuilt the 27 quick-link pages in AlgoTest's footer with a new design and more information, and wrote three from scratch.

Fixing what held search back

BrokenWhat I didResult
FAQ pages had lost their rankings in late 2024Rewrote them around real support questionsRankings came back. Support stopped answering repeat questions
96 docs pages (70%) had broken images, linked from Google Docs, which expireRedid every setup, took fresh screenshots and uploaded them to the docs CMSDocs work again, with images that don't expire
Only developers could publish to the Webflow blogMoved the blog to SuperblogAnyone with CMS access can publish
A competitor ranked for our brand namePublished five LinkedIn articles on our brand termsThey dropped off our brand searches
Few sites linked to usGot links from broker partnersBacklinks 1,239 → 20,500. Domain rating 34 → 42

Social media

YouTube (scripts, descriptions, thumbnails), Instagram (carousels, Reels, Shorts), X, and the founder's LinkedIn. Top post: From 2L loss to managing over 5Cr.

Experiments

ExperimentWhat happened
Daily Straddle Heatmaps (one month): a data post every trading day, on the blog and AlgoTest's X account30–40K views on X, and a lot of conversations with traders
Chartink automation guides (one month): 20 guides on automating Chartink scanners with AlgoTestLittle search traffic, so we stopped. The best one still gets ~33 visits a month

Vertical 2

Partnerships

Partners paid ~₹6L, and one partnership became a new service.

  • Led broker partnerships, including Groww. Groww paid ~₹3L for a joint webinar.
  • Got our founder invited to Breakfast with Traders, Groww's in-person event, and set up an episode of Groww's Trading Ki Baat podcast with AlgoTest's COO, Chintan Jaggi.
  • Two research analysts paid ₹3L for advertising and organic marketing. It became a new service.

Vertical 3

Webinars

Webinars brought in ~₹10L a month, so every week had to go right. I ran them end to end for my first four months, then kept half the work until I left, so they stayed smooth and customers stayed happy.

~₹10Lrevenue a month
4 monthsrunning every webinar end to end, then half the work until I left
30%of sign-ups for two new webinars came from my onboarding emails
  1. Get the word out: decided what went live on ads, put webinar popups on the docs and blog, got the webinar mentioned in YouTube videos, and added it to onboarding.
  2. Sign-ups and payments: sent reminders, kept payment links live, and wrote landing page copy, working with devs to ship it.
  3. Onboarding: rewrote the onboarding email sequence, the source of that 30%. Onboarded attendees with the team and managed the communities.
  4. Tracking: logged every paid user's acquisition channel and first touchpoint.
  5. Lifecycle: built cohorts for weekly WhatsApp campaigns in WebEngage (I wrote the messages and briefed the designer). Ran email campaigns for retention, and to re-activate churned users by upselling products that fit them.
  6. Handoffs: made lists for sales to reach out to, and briefed support so they could answer webinar queries.

What didn't work: I built course pages on AlgoTest to cut the back-and-forth with sales. People had too many questions and wanted to talk to someone before paying.

How it connects

  1. Trader searches
  2. blogs, programmatic pages and docs
  3. popups on docs and blog
  4. webinars (~₹10L a month)
  5. paid users tracked by first touch
  6. WhatsApp and email cohorts
  7. retention and upsells
  8. sales follow-up
  9. Back to more content from webinars and founder tweets