Drift · Senior Growth Consultant · May – Aug 2026 · Contract · Backed by Antler

Drift's organic traffic went from 3K to 107K in three months

Drift builds a CLI agent for robotics simulation. My KPIs were to find one channel that works, grow organic traffic and users, and open partnerships.

3K → 107Korganic traffic, through 40 SEO blogs
256 → 580users, driven entirely by video and blog content
200K+views on X, plus 700+ followers
4partnership calls from cold outreach

My role

  • Senior Growth Consultant at Drift, on contract. Drift is a robotics simulation startup backed by Antler.
  • I owned go-to-market and growth end to end, and built the blog, video content and wrap-up email program from scratch.
  • I didn't know robotics, so I first built myself a four-week course on ROS 2, Gazebo and sim-to-real.
  • I wrote every word we put out: blogs, demo scripts, and the X, YouTube and LinkedIn copy.

Vertical 1

Organic search

40 SEO blogs took organic traffic from 3K to 107K in three months.

What I saw

"A CLI agent for robotics simulation" meant nothing to most people, and nobody searched for Drift. They did search for the problems our demos solved.

The bet: write an SEO blog for each problem a demo solved, like "What is MuJoCo?", so people searching for the problem find Drift.

Blogs

  • I wrote a blog for every demo: tutorials, explainers and opinion pieces on robotics simulation.
  • The user base more than doubled, from 256 to 580, driven entirely by video and blog content.
See the blogs I wrote43 posts
TutorialAdding SLAM to a Warehouse Robot With LiDAR in GazeboTutorialTraining a Franka Panda to Push a Cube With Reinforcement LearningTutorialStacking Three Cubes With a Franka Panda in MuJoCoTutorialI Used an AI Agent to Explain the LeRobot CodebaseExplainerMuJoCo: The Physics Engine Robotics Research Quietly Runs OnExplainerWhich Robot Simulator Should You Actually Use?ExplainerWhat Is Embodied AI?ExplainerWhat Even Is a Robot? (It’s Messier Than You Think)OpinionWhy Hugging Face Built a Robot Duck Instead of Another HumanoidOpinionWhy Robot Hands Are So HardOpinionSwarm Robotics: Why a Thousand Simple Robots Beat One Smart OneRoundupThe 5 Most Impressive Robot Dogs Right Now
All 43 posts, newest first

Vertical 2

The channel: X

Finding one channel that works was my first KPI. X became it: 200K+ views, 700+ followers, 4.5K engagements and 1K bookmarks in three months, from two product demos and two topical videos every week.

700+followers on X
2.1Klikes
263reposts
200K+views on X

The weekly demo program

  • Every week we posted two product demos and two topical videos. Our intern built and recorded each demo. I picked the topics from X and Reddit threads and sent him the threads to build from.
  • I directed the edit and chose the voiceover in ElevenLabs.
  • I ran the calendar: which topic went out which week, in step with what sim developers were talking about.
  • Robotics founders started reposting our demos.

YouTube and LinkedIn

The same demos went to YouTube and LinkedIn, with copy I wrote for each.

YouTube views and LinkedIn page impressions, previous 90 days vs minePrevious period worked out from each platform's % change
beforewith meYouTube views ~674 6.5KLinkedIn impressions ~4.9K 26.2K
  • YouTube: 6.5K views in 90 days, up 865%, and 83 new subscribers. Thumbnails got 79.1K impressions at a 4.9% click-through rate. "What Is MuJoCo?" is the top video.
  • LinkedIn page: 26,172 impressions, up 437.9%, and reactions up 650%. The page has 1,402 followers.

Vertical 3

Partnerships and influencers

Cold DMs on X and cold emails through Apollo got many replies, and four turned into proper partnership calls.

  • The emails ran on Apollo automation, so none of them were personalised.
  • One booked a call for early 2027.
  • One did a demo with us.
  • A senior leader with more than a decade in the industry may join the bigger picture. The founders loved talking to him.
  • One said Drift was too small for them for now, and to reconnect later.

Influencers

  • I reached out to 45 influencers to try the product and make content and videos for us, and got on calls with a few.

What didn't work: we postponed the influencer campaign, so none of those conversations turned into videos.

How it connects

  1. Robotics threads on X and Reddit
  2. weekly demos and topical videos
  3. posts on X, YouTube and LinkedIn
  4. an SEO blog on the same problem
  5. search traffic
  6. signups
  7. Back to next week's topic